E-Commerce

Today more than ever, online retailers face numerous challenges that determine success and failure. With our years of expertise, we can help you optimize your online shop or introduce a completely new system. 

The challenges in E-Commerce are manifold: These can be quite fundamental decisions, such as the realignment of the strategy or the selection of the suitable shop system. In addition, there are numerous other ways to optimize the business: Identify and eliminate weak points, connect other systems to the existing online shop, ensure the ideal data flow between the systems or provide backend functions for different roles. Very important: the user-friendly design of functions and contents – so that users complete the ordering process and return in the future.

In all our E-Commerce services, we deliberately focus on the expectations of your customers – and combine this with the goals of your company. To achieve this, we involve you in our processes right from the start. In the initial phase, we identify the current challenges and identify the potential for improvement in your current online shop. Then we evaluate all existing processes, optimise them if necessary – or set them up completely new. We adapt internal and external processes to your E-Commerce strategy. We work out a large part of the concepts and optimisation measures in workshops with you, i.e. you can actively participate in every phase.

This approach gives you an online store that offers your customers a positive user experience, increases conversions and becomes an integral part of your customers' relevant set. We use state-of-the-art technologies and tools for development, design and implementation. And after the go-live we continue to optimize: through comprehensive monitoring we measure success and draw conclusions for continuous further development. This is how we ensure results that pay off for you.

Customer Journey Workshop

Together with you we define personas and user journeys, with whose help we work out the central needs and expectations of your customers. We then compare the result with the current situation at all relevant touchpoints.

Process Screening

We look at the processes of your shop and the connected systems, evaluate them and identify the first quick wins. We then define the target situation.

Positioning Workshop

Together with you we determine the strategic orientation, the strengths and weaknesses of your business model and of course the market opportunities.

First Conversation E-Commerce Consulting

Talk to our experts and have your planned E-Commerce project assessed. We determine the appropriate services for you and prepare a non-binding offer.

• E-Commerce strategy including status and environment analysis, customer-journey definition & optimisation and business case accounting
   

• E-Commerce concept including personas, use case development, technology selection, online shop concept, design, process evaluation, process planning and process optimization
   

• Shop development (shop set-up)
   

• Continuous support and optimization including shop marketing support (lead generation, CLV increase)