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A Data-Driven Strategy for Hyperpersonalization

There’s been a lot of discussion about hyperpersonalized communication—and for good reason. It represents a significant advancement, a step beyond the personalized communication that many companies are already implementing with the help of CRM tools.

Rafael Segato

Optimizing Marketing Campaigns with Data Analysis

A Guide to Leveraging Data and Testing for Business Success

Dr. Jens Fricke
The dangers of data paralysis and misaligned KPIs

How to navigate in the Pitfalls of Analysis without getting lost in the sea of information.

Rafael Segato
Data-Driven Marketing is not the buzz of tomorrow!

Data-Driven Marketing does not sound too sexy and creative. But actually, it is!
If you want to successfully do marketing in a digital age and drive your business to new heights, you will have to dive into Data and do Data-Driven Marketing!

Peter Kalman