Blog | Cocomore – agency for experience strategy, marketing and IT

A Data-Driven Strategy for Hyperpersonalization

There’s been a lot of discussion about hyperpersonalized communication—and for good reason. It represents a significant advancement, a step beyond the personalized communication that many companies are already implementing with the help of CRM tools.

Rafael Segato

TikTok – Here for good

Why spontaneous short clips from Falco Punch's untidy youth room are relevant for brands – expert Lisa Schreiber-Awuah in Business Punk on the marketing potential of TikTok.
A new look for AdmiralDirekt and bessergrün

“We were particularly impressed by AdmiralDirekt’s willingness to implement innovative suggestions as well as their agile work processes,” says Cocomore Executive Board Member Marc Kutschera.
Cocomore hosts Content Marketing Workshop at the CMCX (10-11 March in Munich)

Together with Acquia and Nestlé, Cocomore is hosting a workshop titled “Strategy, Creativity and Technology as Factors for Success in Content Marketing”
Super Bowl: The engagement scorer

For TV commercials, the Super Bowl is a record coverage guarantor, but, as our CCO Matthias Schäfer shows on t3n, thanks to social media, even small brands can benefit from the mega-event.
The like is out

Our Creative Director Campaigning Fritz Ehlers discusses a big change in the social media world and how B2B companies can respond to it on Marconomy’s website.

Fritz Ehlers
Composer in Drupal 8.8.0 - First impressions

With the release of the new Drupal 8.8.0 version, a number of new changes are waiting for the community. From a development point of view, the most interesting one is probably the full support of Composer to build Drupal projects.

Pablo López Escobés
Cocomore lecture at the Goethe Business School in Frankfurt am Main

Dr. Jens Fricke from Cocomore was invited by Prof. Dr. Oliver Hinz to give a lecture as part of the MBA program for professionals "Master of Business Transformation Management"
A look beyond popular stereotypes of online shoppers

Retailers see young ‘digital natives’ as the prime suspects, when it comes to e-commerce. But is that really, so? At Cocomore we looked behind the curtains of common stereotypes of e-commerce.
Pharmaceutical marketing and field sales

The bigger the regulatory obstacles to communicating with the end user/patient, the more important the relationship with the doctor or pharmacist and, accordingly, the role of field sales.
B2B and social media

Influencer marketing has long been there in the everyday lives of B2C advertisers. But how’s the situation in the B2B sector? Different rules apply here. Dr. Daniel Kostyra, Director Consulting, provides insights into how B2B companies should deal with the discipline in the B2B segment.

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