Nestlé Professional B2B Customer Portal
Empowering Personalized B2B Experiences
Nestlé Professional's Customer Portal simplifies B2B customer experiences by providing personalized resources, exclusive content, and promotions. Integrated into Nestlé's digital ecosystem, this modular, secure, and customizable platform fosters brand loyalty and engagement while offering easy access to industry-relevant materials.
Personalization fosters sustainable brand engagement
The Nestlé Professional Customer Portal has transformed the way B2B customers engage with Nestlé's digital ecosystem, delivering tailored experiences and providing markets with tools for customization, which is beneficial in several ways:
Increased Customer Engagement: By delivering content relevant to users’ interests and industries, the portal strengthens user engagement, helping Nestlé Professional establish closer relationships with its B2B customers.
Enhanced User Experience: The platform’s personalized and streamlined profile management process provides a user-centric approach to registration and content access, making navigation intuitive for users.
Market Autonomy: Local market teams can manage content independently, responding quickly to changing market needs while maintaining brand consistency across Nestlé Professional’s global footprint.
Efficient User Management: Through role-based permissions, administrators efficiently control content access, making sure only registered users can view sensitive materials and engage with exclusive resources.
A safe and flexible solution
To deliver such a cohesive, secure, and flexible platform, we worked closely with Nestlé to define functional requirements, determine a technical approach, and design a digital solution that would provide B2B customers with a self-service platform while seamlessly blending into the Drupal ecosystem and adhering to Nestlé Professional’s global standards and brand guidelines.
The development of the Customer Portal is based on our best practices for secure, scalable, and modular Drupal-based ecosystems, implementing both global and market-specific requirements.
Drupal integration and market flexibility
The portal was built as a natural extension of the Nestlé Professional Drupal environment. The modular design allowed for market-specific customization within a unified framework, ensuring global consistency with local flexibility. Each component was developed for scalability, giving markets the option to selectively enable features as needed, such as the customizable “My Promotions” and “My Recipes” sections that allow users to save and organize relevant content.
Security and permissions
Emphasis on security included advanced user role permissions and a gated system that requires users to register or log in. Content is not indexable by search engines, protecting proprietary information while maintaining user privacy. Additionally, HTML email templates were developed to enhance communication with registered users, making certain that they receive consistent, brand-consistent notifications for account updates, password resets, and promotional messages.
Performance and Scalability
In anticipation of high user login volumes, we optimized portal performance through load balancing and continuous server monitoring. This was critical given the expected increase in server load from logged-in B2B users accessing the portal, especially during promotional periods or content launches.
